43
helmet for kids
Skip itSoft demand (-41.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$73.70avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good1,322.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$27.57–$250.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 34K searches
Growth
Bad-41.1%90-day search growth — must beat 0% to launch