35
dart board
Skip itPrices mostly outside the sweet spot ($51.57–$895.29) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,047.42avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$259.26avg listing price — sweet spot $15–$100
Market size
Okay$104K$104K/yr · 37K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Price range
Bad$51.57–$895.29cheapest to priciest tracked listing — scored on the share inside $15–$100