42
camping light
Skip itSoft demand (-74.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$112.51avg listing price — sweet spot $15–$100
Market size
Good$327K$327K/yr · 214K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad4,049.58avg incumbent reviews — the moat a new listing must climb
Price range
Bad$13.06–$416.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.3%90-day search growth — must beat 0% to launch