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boxing
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (0.7%) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,472.38avg incumbent reviews — the moat a new listing must climb
Market size
Good$279K$279K/yr · 166K searches
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Avg price
Okay$247.42avg listing price — sweet spot $15–$100
Price range
Bad$27.77–$782.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale