68
dog bone
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.57avg listing price — sweet spot $15–$100
Price range
Great$9.44–$77.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Market size
Okay$102K$102K/yr · 20K searches
Review moat
Bad4,745.06avg incumbent reviews — the moat a new listing must climb
Signals Low Review Barrier