62
cat tunnel
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$65.84avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great484.05avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Price range
Good$17.02–$178.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Market size
Okay$134K$134K/yr · 29K searches