54
cat tree
Worth a lookShows a $1.3M/yr market, but prices mostly outside the sweet spot ($25.80–$791.96) keeps it on the watch list.
Market size
Great$1.3M$1.3M/yr · 404K searches
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$205.54avg listing price — sweet spot $15–$100
Review moat
Okay2,315.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$25.80–$791.96cheapest to priciest tracked listing — scored on the share inside $15–$100