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cat litter
Launch itA $2.0M/yr market growing +60.0% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$2.0M$2.0M/yr · 714K searches
Avg price
Incredible$32.35avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great426.36avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.56–$117.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+60.0%90-day search growth — must beat 0% to launch
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse