43
cat leash
Skip itSoft demand (-34.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.90avg listing price — sweet spot $15–$100
Price range
Great$8.54–$72.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,336.42avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$53K$53K/yr · 52K searches
Growth
Bad-34.0%90-day search growth — must beat 0% to launch
Signals High Returns