63
cat dry food 10 kg
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Review moat
Great376.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$104.76avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good$389K$389K/yr · 58K searches
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Price range
Okay$14.11–$347.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Signals High Price