43
cat carrier
Skip itSoft demand (-35.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$71.16avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$368K$368K/yr · 201K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Good$30.35–$170.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,091.87avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.8%90-day search growth — must beat 0% to launch
Signals High Price