72
soil for plants
Launch itA $882K/yr market growing +17.0% this quarter with returns at 0.4% — clears our launch bar.
Review moat
Incredible19.23avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$33.94avg listing price — sweet spot $15–$100
Price range
Great$13.32–$67.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Market size
Great$882K$882K/yr · 252K searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Signals Low Review Barrier