59
rope
Worth a lookShows a sweet-spot price point ($28.54 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.54avg listing price — sweet spot $15–$100
Review moat
Great184.73avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.96–$81.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 41K searches
Signals Low Review Barrier