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metal detector
Skip itPrices mostly outside the sweet spot ($60.42–$3385.43) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,200.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$198K$198K/yr · 39K searches
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad$487.33avg listing price — sweet spot $15–$100
Price range
Bad$60.42–$3385.43cheapest to priciest tracked listing — scored on the share inside $15–$100