45
garden fence
Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible27.72avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$96.16avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Price range
Okay$23.38–$257.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$61K$61K/yr · 46K searches
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Signals High Price