42
fruit fly trap
Skip itSoft demand (-47.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$69.87avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$25.82–$259.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$141K$141K/yr · 28K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad16,483avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-47.8%90-day search growth — must beat 0% to launch
Signals High Price