50
fly swatter
Worth a lookShows a sweet-spot price point ($36.09 avg), but soft demand (-20.1% this quarter) keeps it on the watch list.
Avg price
Incredible$36.09avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$6.80–$81.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,741.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 28K searches
Growth
Bad-20.1%90-day search growth — must beat 0% to launch