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sticky notes
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$19.29avg listing price — sweet spot $15–$100
Price range
Great$1.49–$80.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,330.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$174K$174K/yr · 110K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier