45
laser pointer
Skip itPrices mostly outside the sweet spot ($3.61–$1177.15) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great300.06avg incumbent reviews — the moat a new listing must climb
Market size
Good$496K$496K/yr · 111K searches
Avg price
Good$146.78avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Price range
Bad$3.61–$1177.15cheapest to priciest tracked listing — scored on the share inside $15–$100