52
calendar 2026
Worth a lookShows a thin review moat (85 avg reviews), but soft demand (-56.5% this quarter) keeps it on the watch list.
Review moat
Incredible84.84avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$36.25avg listing price — sweet spot $15–$100
Price range
Great$12.66–$91.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$108K$108K/yr · 103K searches
Growth
Bad-56.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier