44
mic stand
Skip itPrices mostly outside the sweet spot ($28.17–$422.58) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$118.11avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,000.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Market size
Okay$103K$103K/yr · 59K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$28.17–$422.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price