51
wall light
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great192.83avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$130.03avg listing price — sweet spot $15–$100
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Market size
Okay$133K$133K/yr · 146K searches
Price range
Okay$23.79–$297.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale