46
spot light
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Review moat
Great241.83avg incumbent reviews — the moat a new listing must climb
Avg price
Great$65.16avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Price range
Bad$13.80–$399.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$76K$76K/yr · 73K searches