43
smart bulb
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$596K$596K/yr · 191K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,533.07avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$226.61avg listing price — sweet spot $15–$100
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$16.16–$665.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price