50
reading light
Worth a lookShows a sweet-spot price point ($45.38 avg), but soft demand (-16.0% this quarter) keeps it on the watch list.
Avg price
Incredible$45.38avg listing price — sweet spot $15–$100
Price range
Incredible$21.82–$82.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$144K$144K/yr · 89K searches
Review moat
Bad7,291.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.0%90-day search growth — must beat 0% to launch