26
outdoor wall lights
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great226.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$130.63avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad6.5%return rate — above 5% kills the launch gate
Price range
Bad$79.66–$179.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 12K searches
Growth
Bad-67.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale