52
motion sensor light for home
Worth a lookShows a sweet-spot price point ($66.19 avg), but a small market ($88K/yr) keeps it on the watch list.
Avg price
Great$66.19avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Okay$10.40–$209.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,305.63avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 74K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale