51
mirror light
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($65K/yr) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$70.02avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good859.48avg incumbent reviews — the moat a new listing must climb
Price range
Okay$18.35–$185.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 38K searches