45
light bulb
Skip itSoft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.75avg listing price — sweet spot $15–$100
Price range
Great$4.60–$85.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay2,653.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$172K$172K/yr · 186K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-15.7%90-day search growth — must beat 0% to launch