60
lamp
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$89.89avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 1.0M searches
Review moat
Great491.76avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Price range
Okay$15.96–$294.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale