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curtain lights
Skip itSoft demand (-68.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$48.30avg listing price — sweet spot $15–$100
Review moat
Great362.36avg incumbent reviews — the moat a new listing must climb
Price range
Good$22.08–$172.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Returns
Bad8.2%return rate — above 5% kills the launch gate
Market size
Bad$14K$14K/yr · 15K searches
Growth
Bad-68.3%90-day search growth — must beat 0% to launch