48
under sink organizer
Skip itSoft demand (-6.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$60.91avg listing price — sweet spot $15–$100
Price range
Great$20.99–$124.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,318.04avg incumbent reviews — the moat a new listing must climb
Market size
Okay$140K$140K/yr · 61K searches
Growth
Bad-6.8%90-day search growth — must beat 0% to launch