33
steam mop
Skip itPrices mostly outside the sweet spot ($61.44–$1178.36) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Good$353K$353K/yr · 108K searches
Review moat
Okay1,509.05avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$378.64avg listing price — sweet spot $15–$100
Returns
Bad7.4%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$61.44–$1178.36cheapest to priciest tracked listing — scored on the share inside $15–$100