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sink filter
Worth a lookShows beatable incumbent ratings (4.1★), but a deep review moat (3,459 avg reviews) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$75.56avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$181K$181K/yr · 73K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Okay$8.48–$270.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,459.04avg incumbent reviews — the moat a new listing must climb
Signals High Price