57
shelf liner
Worth a lookShows a sweet-spot price point ($38.20 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$38.20avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$2.40–$136.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.8%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,651.48avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 26K searches