48
serving spoon
Skip itSoft demand (-38.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.32avg listing price — sweet spot $15–$100
Review moat
Great214.13avg incumbent reviews — the moat a new listing must climb
Price range
Great$2.83–$99.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 32K searches
Growth
Bad-38.4%90-day search growth — must beat 0% to launch