Skip to content
46

rice container

Skip it

Weak search conversion (1.6%) — this niche doesn't clear our bar today.

Market size 21Growth 23Conversion 19Competition 80Returns 27Price range 39Avg price 87Brand share 85Review moat 46Quality gap 58

Avg price

Great$66.31

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,905.19

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$19.06–$226.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Market size

Bad$83K

$83K/yr · 80K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale