62
portable fan
Launch itA $1.1M/yr market growing +333.7% this quarter with returns at 2.1% — clears our launch bar.
Growth
Incredible+333.7%90-day search growth — must beat 0% to launch
Market size
Great$1.1M$1.1M/yr · 638K searches
Avg price
Great$95.04avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,781.24avg incumbent reviews — the moat a new listing must climb
Price range
Bad$21.74–$345.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand