43
oven
Skip itPrices mostly outside the sweet spot ($88.95–$2761.12) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good503.45avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$466K$466K/yr · 447K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Avg price
Bad$453.72avg listing price — sweet spot $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$88.95–$2761.12cheapest to priciest tracked listing — scored on the share inside $15–$100