49
mixing bowl
Skip itSoft demand (-20.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.94avg listing price — sweet spot $15–$100
Price range
Great$4.17–$103.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,117.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay$104K$104K/yr · 72K searches
Growth
Bad-20.9%90-day search growth — must beat 0% to launch