58
matcha whisk
Worth a lookShows a sweet-spot price point ($30.27 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.27avg listing price — sweet spot $15–$100
Review moat
Great149.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.98–$68.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$79K$79K/yr · 42K searches