48
kitchen scissors
Skip itSoft demand (-8.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$29.36avg listing price — sweet spot $15–$100
Price range
Great$5.19–$100.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$133K$133K/yr · 48K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,515.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch