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ironing board
Launch itA $2.4M/yr market growing +18.2% this quarter with returns at 4.9% — clears our launch bar.
Market size
Incredible$2.4M$2.4M/yr · 446K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$134.72avg listing price — sweet spot $15–$100
Review moat
Good1,216.48avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Price range
Bad$25.41–$765.87cheapest to priciest tracked listing — scored on the share inside $15–$100