47
heater
Skip itSoft demand (-79.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$108.02avg listing price — sweet spot $15–$100
Review moat
Good718.56avg incumbent reviews — the moat a new listing must climb
Market size
Good$695K$695K/yr · 351K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$37.20–$338.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-79.9%90-day search growth — must beat 0% to launch