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54

fly fan

Worth a look

Shows beatable incumbent ratings (3.8★), but soft demand (-59.6% this quarter) keeps it on the watch list.

Market size 23Growth 0Conversion 43Competition 82Returns 86Price range 44Avg price 87Brand share 72Review moat 49Quality gap 97

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Great$67.46

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,597.02

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$14.77–$209.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$93K

$93K/yr · 40K searches

Growth

Bad-59.6%

90-day search growth — must beat 0% to launch