66
fan
Launch itA $2.6M/yr market growing +101.2% this quarter with returns at 4.0% — clears our launch bar.
Market size
Incredible$2.6M$2.6M/yr · 1.1M searches
Growth
Great+101.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Okay$185.87avg listing price — sweet spot $15–$100
Review moat
Okay1,807.27avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$32.71–$438.82cheapest to priciest tracked listing — scored on the share inside $15–$100