55
egg pan
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($47K/yr) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$52.38avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$9.76–$104.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,170.24avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 44K searches