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dry iron
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$88.11avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Price range
Okay$27.56–$268.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay5.0%return rate — above 5% kills the launch gate
Review moat
Bad5,763.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 18K searches
Signals High Price