65
disposable plates
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible57.96avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.15avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$567K$567K/yr · 307K searches
Price range
Good$4.62–$142.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Bad-27.4%90-day search growth — must beat 0% to launch