48
dinner set
Skip itSoft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good907.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good$158.00avg listing price — sweet spot $15–$100
Market size
Good$373K$373K/yr · 502K searches
Returns
Okay5.0%return rate — above 5% kills the launch gate
Price range
Bad$27.16–$494.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.1%90-day search growth — must beat 0% to launch